Disclaimer: this is a topic I am passionate about. If this response appears heated, it isn't directed at you, or anyone in particular. I am speaking as myself, not as one of the mods, and all views are welcome here.
> I think you'd be hard pressed to present becoming blind as something positive
Pretty sure I could manage it. I mean, not seriously, but as a self-deprecating bit of humor, sure. And perhaps that's the way to go; discussing depressing topics through humor is one way we find strength. Either that, or showcase blind people who are currently successful and happy, and talk about the journey they took to get there. That way the ad might start off negative, but it could end on a more upbeat tone. That would at least put a positive spin on it. But it won't happen, because the only purpose of that ad is scaring people into donating money, and if it means screwing those of us who actually are blind to get a few extra bucks, they couldn't care less. The CNIB in Canada also does this, and it's the primary reason I will no longer have anything to do with the organization. In Canada, we're finally transitioning our talking book library away from the CNIB and towards CELA and our public libraries. Once that change finishes, I will cancel my CNIB membership entirely.
I'm not against realism and practicality, not at all; feel free to reference many of the more depressing posts about education and employment that I've made in this very sub! There are enormous problems in the blind community, and we need to talk about them. But we need to talk about them from the perspective of finding solutions, using practical work-arounds in the meantime, and staying upbeat. Otherwise, not only will we fail to accomplish anything, we'll harm ourselves in the eyes of public perception. It might be a little hard-line, but I don't believe there is any place what so ever for negativity in an ad that is to be shown to the general public. Yes, let's be open and honest about our problems and challenges. But let's not talk about them in the same breath as we beg for money! Half of the problems blindness causes in the first-world can't even be fixed by a charity. We need companies to understand just how capable we really are, and make the changes needed to create an accessible work environment. We need educators to realize that blind people are just as capable of achieving academic success as anyone else, and take the time to teach us. We need people everywhere to know that we live, and play, and laugh, and love, just as often as everyone else in the world does. None of these problems can be solved by someone donating $20 to help the poor blind people, and then giving themselves a pat on the back. Yes, charities for medical research towards cures for various types of blindness are fine. But that's the extent of it. And those charities need to be run and administered by the blind (something that doesn't apply to the RNIB or CNIB), and they need to be extremely careful that they aren't harming the people who can never be cured when they ask for money. I think The Vision Walk that this sub recently supported did a pretty good job of that: it didn't portray anyone as helpless or hopeless, and it involved blind people themselves actually showing up and participating. So let's have more of that, please, and less extreme negativity, that only helps the sighted administrators of charities for the blind keep getting paid.
In closing, despite my complaints about this one ad, the positive advertising that I want does happen frequently. AMI in Canada has been doing a series of excellent ads focusing on the importance of audio description that clearly show the problem, what the solution is, and aren't at all sad or negative. I spent 20 minutes searching youtube to try and find you a link, but sadly I couldn't. Then I got distracted
$1. However, be assured that the ads aren't "Think of the poor blind people who can never ever watch TV again! Doesn't it just make you want to cry? Give us money right now!" And that's exactly the tone I get from the ad featured in the original link.