Blind and Visually Impaired Community
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AMI "Rainstorm" PSA: raising awareness of described video in Canada (youtube.com)
submitted by fastfinge
fastfinge [OP] 3 points 7y ago
After all the time complaining about promotional campaigns we don't like, I thought it'd be good to post one I do enjoy. AMI has done an entire series of these, and personally, I find them kind of cute. Would be curious to know what folks like /u/claudettemonet think about it.
edit: another in the series: https://www.youtube.com/watch?v=Phvx_zp0dL4
edit: another in the series: https://www.youtube.com/watch?v=Phvx_zp0dL4
claudettemonet 3 points 7y ago
I watched the couple with bird drumming and making bacon ad. I like it. It's clever.
It's weird in comparison with the BlindNewWorld ad, bacause it almost feels like it is tackling an entirely different issue. However, the reality is that it is still about awareness and accessibility. It is highlighting something that is a real challenge blind people face and presenting it in a thoughtful, novel way that catches the audience off gaurd a bit and makes them think about it, thereby accomplishing the task of raising awareness and showing the need for increased accessibility at the same time.
Furthermore, it does so without setting up any sort of preconception about the audience, which is really the best way to treat your audience. Alienating people is just generally bad....mmmk.
This ad does a great job of being inclusive, which is cool because isn't that what accessibilty is all about, inclusiveness? So even the manner in which the message is delivered is in aggreement with the underlying philosophy of the message.
I like it lots! Its a good ad.
It's weird in comparison with the BlindNewWorld ad, bacause it almost feels like it is tackling an entirely different issue. However, the reality is that it is still about awareness and accessibility. It is highlighting something that is a real challenge blind people face and presenting it in a thoughtful, novel way that catches the audience off gaurd a bit and makes them think about it, thereby accomplishing the task of raising awareness and showing the need for increased accessibility at the same time.
Furthermore, it does so without setting up any sort of preconception about the audience, which is really the best way to treat your audience. Alienating people is just generally bad....mmmk.
This ad does a great job of being inclusive, which is cool because isn't that what accessibilty is all about, inclusiveness? So even the manner in which the message is delivered is in aggreement with the underlying philosophy of the message.
I like it lots! Its a good ad.
fastfinge [OP] 1 points 7y ago
Somewhat surprisingly, AMI does really outstanding work. As an organization who's primary purpose is to run a TV channel, I'd expect them to be a little more out of touch than they are. But then, that probably says more about my judgement of "TV people" than anything. :-)
claudettemonet 1 points 7y ago
Hahaha. The second one is even better! Lol! These are great. Thanks for posting, fastfinge! These are.. refreshing! 😊
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