awesomesaucesaywhat [OP] 3 points 6y ago
I viewed it as a raising awareness thing rather than an attempt to advertise directly to the blind.
KillerLag 3 points 6y ago
It is bringing more awareness to disability. Maltesers had been doing it for a while since the Paralympics with their ads. If you have a chance, take a look at their ads on youtube
1000100001 2 points 6y ago
EXACTLY, what I was thinking