In my experience, the “look-at-me-type” and the “Samaritan-in-suit” type are the same thing. It's just that one is the corporate version of the other. One challenge that you didn't address, that I struggle with, is how to tell the difference between a corporation that really does care, and a look-at-me corporation. Because all corporations need to market themselves, and they all need to advertise, because the shareholders require it! So it can be really, really hard to tell the difference between a corporation that talks access but doesn't care, and one that talks access and does care. Especially because in many look-at-me type corporations, a lot of the individual employees do care. So it can be really hard to call out the company as a whole, when I know some caring, helpful people who work there.