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Is this offensive? Usage of braille in a logo (self.Blind)
submitted by _justaddSALT
Hello the Blind Reddit Community,
I had a question that had a potential to raise controversy regarding the use of braille. I am starting a visuals company which consist of us making graphics, CGI, animation accompanied with storytelling and documentary style videos. Think Adult Swim / VICE / Pixar. We are essentially a media company and a content creators.
I've created a logo with the usage of braille and the braille just says the company's name. So, a more descriptive example is imagine the company's name is "ORCABOX" and right below the name, there is braille that says "ORCABOX." We have gotten a lot of positive feedback in terms of how appealing and aesthetic the logo is as well as how the braille relates to "a visuals company", but we didn't want to pursue with our brand image if it has any potential to lead to a negative look on it.
From the perspective of someone who is visually impaired, could our use of braille be taken negatively? Would it be advisable to not use the braille or would it be accepted without thought of controversy? I would love to hear what you guys think.
Thank you and thanks for reading.
Still wanting more feedback! :D
I had a question that had a potential to raise controversy regarding the use of braille. I am starting a visuals company which consist of us making graphics, CGI, animation accompanied with storytelling and documentary style videos. Think Adult Swim / VICE / Pixar. We are essentially a media company and a content creators.
I've created a logo with the usage of braille and the braille just says the company's name. So, a more descriptive example is imagine the company's name is "ORCABOX" and right below the name, there is braille that says "ORCABOX." We have gotten a lot of positive feedback in terms of how appealing and aesthetic the logo is as well as how the braille relates to "a visuals company", but we didn't want to pursue with our brand image if it has any potential to lead to a negative look on it.
From the perspective of someone who is visually impaired, could our use of braille be taken negatively? Would it be advisable to not use the braille or would it be accepted without thought of controversy? I would love to hear what you guys think.
Thank you and thanks for reading.
Still wanting more feedback! :D
Amonwilde 8 points 5y ago
I think it's fine. Only issue might be that if your stuff winds up not being accessible, then people might call you out on having braille in your logo. So only do it if you're going to be serious about accessibility in your products.
_justaddSALT [OP] 2 points 5y ago
Thanks a lot for your feedback. Could you explain a little about accessibility?
Amonwilde 3 points 5y ago
It's a big topic and there's a lot to read up on. But think about it. If you're making products that blind people can't use, and you have braille in your logo, that's bad optics. That probably doesn't mean you need to have things like video descriptions, but at least make sure that your website is screen-reader accessible and that you have captioning on videos. Unfortunately video descriptions for the blind aren't standard right now, so it's probably something you can get away with not having. But you might also think about those.
_justaddSALT [OP] 1 points 5y ago
So, more or less you would see an issue of us being a "visual company" and the only accessibility we can provide for the visually impaired is our audio. Our goal/future plans are to provide blind exhibits where it's all about all your other senses.
But I'm not sure in what other way, us as a media company, could provide in terms of accessibility.
But I'm not sure in what other way, us as a media company, could provide in terms of accessibility.
Amonwilde 3 points 5y ago
Is your website accessible? In general, descriptions of videos for the blind aren't standard. You won't get into trouble for not having those. But cc for the deaf on videos is, as is screen reader accessibility for websites. Under many conditions, you can also be sued for not providing those things, as Stanford and Scribd have recently found out.
Terry_Pie 3 points 5y ago
You're over thinking the situation. While I'd question the usefulness of placing braille on your logo, there is no issue with doing so.
Are you discriminating, vilifying, disrespecting, or insulting someone with malicious intent? No? Then there's no issue.
Are you discriminating, vilifying, disrespecting, or insulting someone with malicious intent? No? Then there's no issue.
_justaddSALT [OP] 1 points 5y ago
Awesome thanks for your feedback!
jage9 2 points 5y ago
Sounds creative to me. As for the accessibility comments, it's hard to tell without knowing a bit more of what your company is creating. But no, it's not offensive to me or likely most people.
fastfinge 2 points 5y ago
It's not offensive in and of itself. But if you wind up creating a film without audio description available, you'd probably hear about it. But Braille isn't trademarked or patented or anything. So all people could do is snark at you a bit.
bright_side1977 2 points 5y ago
A lot of organizations that work with the blind community use Braille in the logo as well. Go for it.
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