Blind and Visually Impaired Community
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Wine packaging for blind people (self.Blind)
submitted by alex-star
I'm a graphic designer, currently starting a new project of making a blind friendly wine packaging.
My goal is to create a packaging that would deliver the same amount of esthetic joy and important information about the wine for blind and visually impaired people.
The most challenging part is to create a label which would represent the characteristics of the wine through a tactile channel, using Braille for text information, different types of texturized paper and embossed illustrations to describe the taste.
I would appreciate your thought and ideas, as well as any type of additional information, to meet the needs of target audience. What is specially important is to understand how blind people choose wine in a store. Even if you're not a wine lover, feel free to share your thoughts!
My goal is to create a packaging that would deliver the same amount of esthetic joy and important information about the wine for blind and visually impaired people.
The most challenging part is to create a label which would represent the characteristics of the wine through a tactile channel, using Braille for text information, different types of texturized paper and embossed illustrations to describe the taste.
I would appreciate your thought and ideas, as well as any type of additional information, to meet the needs of target audience. What is specially important is to understand how blind people choose wine in a store. Even if you're not a wine lover, feel free to share your thoughts!
AllHarlowsEve 13 points 5y ago
Most blind people aren't fully braille literate, and most non-professionals will mix up contractions or use them in places that make them mean something wrong.
I'd, if I were a wine drinker, would like the name put in firm, plastic type Braille, maybe raised ridges around the images, then a raised square with a QR code. Then I could use an accessible reader, easily find the code, and you could put ***tons*** of information in a small area instead of trying to braille out a short story lol.
I'd, if I were a wine drinker, would like the name put in firm, plastic type Braille, maybe raised ridges around the images, then a raised square with a QR code. Then I could use an accessible reader, easily find the code, and you could put ***tons*** of information in a small area instead of trying to braille out a short story lol.
alex-star [OP] 4 points 5y ago
It's an interesting point regarding QR code. Could you please describe the way you use it? I mean, what should have happened next, after you scan the code? What's the app?
King_of_the_Dot 4 points 5y ago
QR codes are simply bar codes that can contain vast amounts more of information in comparison to a bar code. Blind people have screen readers on their devices, so they would then have your information read to them by their device. So in theory, you could simply have the contents of the label itself read to them. However, it would be even better if the QR codes info was more in depth and worded differently than the bottle's label, so that the customer taking the time to scan the QR code is getting a little something extra for their time.
AllHarlowsEve 1 points 5y ago
I'd actually have to check, I'm not sure if goggles is still around, that *was* my accessible QR reader. An app just needs to beep to let me know I have it in the right area of my camera, auto-flashlight, then translate the QR into text.
You could put all the information, like "This is a A wine from B company. It was produced in C country. It is a dry/sweet wine, with D, E and F notes. It pairs well with G type food, like H, I and J. To open, simply twist the cap and enjoy!"
You could put all the information, like "This is a A wine from B company. It was produced in C country. It is a dry/sweet wine, with D, E and F notes. It pairs well with G type food, like H, I and J. To open, simply twist the cap and enjoy!"
alex-star [OP] 2 points 5y ago
I wonder why it’s still not mandatory to put these codes on packaging. Wouldn’t it be much convenient for everyone?
AllHarlowsEve 3 points 5y ago
I'd assume it'd be because of the fact that not everyone has a smart phone, but still. It'd help a lot on cutting down waste, and they could make cooler looking packaging for just about anything.
What would be cool would be replacing labels on pill bottles with a QR under the lid. Then you just pop that out and put a new one in, making the bottles completely reusable.
What would be cool would be replacing labels on pill bottles with a QR under the lid. Then you just pop that out and put a new one in, making the bottles completely reusable.
Drunken_Idaho 8 points 5y ago
This is a really cool idea.
I think you'll get a lot of good feedback from this sub.
Braille labels are a good start, as are the other tactile modes you've already mentioned.
I wish you luck.
I think you'll get a lot of good feedback from this sub.
Braille labels are a good start, as are the other tactile modes you've already mentioned.
I wish you luck.
alex-star [OP] 2 points 5y ago
Thank you! I'm sure there should be wine lovers here. What about you?
Drunken_Idaho 2 points 5y ago
Not much on wine myself. I prefer beer or bourbon.
rollwithhoney 7 points 5y ago
Lots of European countries and Japan have braille on labels or glass but the US does not. I'd check out what is working for other places and then maybe incorporate some of that (we'd LOVE it!!)
alex-star [OP] 3 points 5y ago
I’ve been to L’Occitane store today: they have Braille on an every single product packaging. It looks very nice.
I also think that every bottle could have an additional (third) label with Braille on a side...
I also think that every bottle could have an additional (third) label with Braille on a side...
Laser_Lens_4 5 points 5y ago
if you want to use braille on a label then you'll likely have to use a material more durable than paper. It's going to have to stand up to humidity and pressure. Also Braille is quite large and bulky. I imagine it would be fairly difficult to put all of the information that's found on a typical label. Still, it is a cool idea.
ClaudeMichel 3 points 5y ago
If you can mix Braille indentations and Grapes in your label, 👍🏿👍🏿👍🏿
alex-star [OP] 1 points 5y ago
It’s a very interesting idea, thank you
beadaholic94 2 points 5y ago
Black background white clear font neon graphics
alex-star [OP] 1 points 5y ago
Good idea! White on black is more readable than black on white?
beadaholic94 1 points 5y ago
For most conditions yes
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