Blind and Visually Impaired Community
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Do you find marketing towards blind people offensive? (self.Blind)
submitted by Spoon_Alex7
I work at a research company and I am doing research on inclusion in the workplace. So I did what I always do, created an online survey, and posted an add on Facebook. But it turns out Facebook doesn't let you target blind people because it is discrimination. I am wondering, is this taking it too far? Is it really "wrong" to target ads to people who are blind? How else am I supposed to do research?
FrankenGretchen 12 points 4y ago
Facebook is a defective mess on the best of days. I wouldn't worry about their ideas of what does or doesn't constitute discrimination.
A possibility I would consider is contacting the ACB or NFB or centers for independence to inquire whether you can put an ad in their newsletters or websites. Or apps that provide services to blind folks like Aira or Be My Eyes. Even local reading radio stations might work with you. The Lighthouse might be a good venue, too.
Good luck with your research.
A possibility I would consider is contacting the ACB or NFB or centers for independence to inquire whether you can put an ad in their newsletters or websites. Or apps that provide services to blind folks like Aira or Be My Eyes. Even local reading radio stations might work with you. The Lighthouse might be a good venue, too.
Good luck with your research.
Spoon_Alex7 [OP] 2 points 4y ago
Thanks, those are great ideas, I'll let you know how it goes!
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I actually got in touch with ACB and they helped me out with 9 responses from their members so that was pretty awesome!
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I actually got in touch with ACB and they helped me out with 9 responses from their members so that was pretty awesome!
ABlindManPlays 5 points 4y ago
I find it much harder to find services meant to HELP the blind. I don't mind being marketed to, if the product is actually good and not snake oil.
HDMILex 4 points 4y ago
I don't find it offensive provided the product is actually made with blind/VI people in mind (or has damn good accessibility features).
RJHand 2 points 4y ago
I would not market it as for the blind but rather accessible to those who are blind. if you say it is specifically for the blind you may put people off buying your product. Lets be realistic, if you want a good prophet, you'll either have to sell it at a really high price or sell it to everyone as accessible for the blind. There just aren't that many blind people around as sighted people.
It also depends on the product. If its a braille specific product, like a braillenote, for example, then marketing it to the sighted would, understandably be a bit unusual and well, pointless. But otherwise i'd say just market it as being blind accessible or something like that. Will help with the business side of things. But no I am not offended.
It also depends on the product. If its a braille specific product, like a braillenote, for example, then marketing it to the sighted would, understandably be a bit unusual and well, pointless. But otherwise i'd say just market it as being blind accessible or something like that. Will help with the business side of things. But no I am not offended.
bscross32 3 points 4y ago
hah, that's the one damn thing Facebook actually cares about. Well done fb, well done, meanwhile you have millions of people so wrapped up in your ecosystem that they know you mine them for all they're worth, but still continue to use your apps. That's just... there are no words.
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To answer the question, if the ads are relevant to us, I don't really see the issue. I mean don't target us with sports car ads, or some flight school is offering one free lesson if you use the coupon code flight19 today. I don't see how it's discrimination lol.
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To answer the question, if the ads are relevant to us, I don't really see the issue. I mean don't target us with sports car ads, or some flight school is offering one free lesson if you use the coupon code flight19 today. I don't see how it's discrimination lol.
hopesthoughts 1 points 4y ago
I'd take it. I'd probably freak out the flight instructor, but I could tell them to just give me the free one, just for fun!
poopvomitdejure 2 points 4y ago
I’m offended you didn’t include a Braille version of your post.
OutWestTexas 1 points 4y ago
LOL
derrekjthompson 1 points 4y ago
No, but I understand why that rule is in place. If you have the ability to target blind people as a group that would also give you the ability to exclude them as a group. Also, I don’t think Facebook keeps track of who has what disability anyways.
jrs12 1 points 4y ago
I think the problem is that if you can pick to market to a certain group you can choose to NOT market to a certain group, which is discrimination. Facebook just got in a ton of trouble for this in the housing market because you can pick to exclude groups of 'undesirable people' by picking who to market to so closely.
rollwithhoney 1 points 4y ago
I had never heard this, interesting. Might be because it may be considered more of a medical diagnosis than a self-ascribed identity (like lgbt, which you can definitely target for). Honestly have no idea
[deleted] 1 points 4y ago
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