From a purely marketing perspective, I'm really surprised Domino's would want that kind of negative publicity and are so oblivious to the current generations (millenials and genZ) valuing inclusivity. They will alienate more than just blind customers with this kind of position. Smart competitors could easily use this as a springboard to ensure their apps and sites are accessible and market their inclusivity, appealing to current and up-and-coming consumers.

Not that they are rude just could use some perspective from real world users.

This case is drawing negative toards their company. Many people I know, blind, can use the app and website just fine. But, it totally doesn't take much work on the coding side to make the website and app more accessible for us.