Blind and Visually Impaired Community
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Advertising to the Visually Impaired (self.Blind)
submitted by virtualfiend
How do the visually impaired typically find out about products that enhance accessibility? For example, how did you find out about the screen reader you currently use? I am trying to find advertising channels that effectively reach people with vision impairment. The product in question is a form of assistive technology. Any advice or opinions would be immensely helpful. Thanks!
razzretina 4 points 3y ago
What I don’t hear about directly from blind friends, families, and organisations, I find through the technology specialists I work with.
virtualfiend [OP] 2 points 3y ago
Thank you! Word of mouth is an important factor.
Duriello 3 points 3y ago
VoiceOver, the screen-reader that I use on MacOS and iOS is built-in so I didn't have to search a lot, and I learned about NVDA for Windows at the rehabilitation center that I attended after going blind. The only other tool that I use on a regular basis is Seeing AI, which I learned about here on this sub.
virtualfiend [OP] 1 points 3y ago
Thanks for sharing! Regarding VoiceOver, how did you know it was on the MacOS/iOS? Did you hear about the feature before you bought the device?
Duriello 2 points 3y ago
I can't remember exactly how I learned about the screen-readers in MacOS and iOS, but I remember being surprised when someone told me that touch-screen phones like the iPhone were actually praised by the blind back when I had sight.
KillerLag 2 points 3y ago
Oftentimes, I am the one that tells clients. However, they also sometimes come up at trade shows, or social media related to vision loss.
virtualfiend [OP] 1 points 3y ago
Thank you! I was wondering if social media is also an option.
KillerLag 2 points 3y ago
It is, but you'd need to convince the person running that social media to host it. And people can be quite harsh on the product for a number of reasons (whether warranted or not). Something to be aware of.
bradley22 2 points 3y ago
You could try on this sub.
We read, here, audiogames.net and applevis.com are where I go for my blind stuff oh and rnib too.
We read, here, audiogames.net and applevis.com are where I go for my blind stuff oh and rnib too.
virtualfiend [OP] 1 points 3y ago
Thank you so much, that is very helpful. In your opinion, would posts on social media help spread the word? If so, which platform? I was told that many vision impaired people use social media.
bradley22 2 points 3y ago
You’d probably be best posting on this sub
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