Blind and Visually Impaired Community
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Advice/examples of social media content? (self.Blind)
submitted by JennyThalia
Our team is relatively new. We're in the process of creating best practices/guidelines for our social and digital content. We produce a variety of content, ranging from images, infographics, short animated videos and longer form content. There's always room for improvement.
While I've read a number of documents and articles about accessibility in general, I would like to be able to provide my team with real life examples of good content.
Do you have any examples of brands or organizations that, in your opinion, create and post content that is accessible and enjoyable for you?
In terms of infographics, are there examples that come to mind?
Any advice or feedback is greatly appreciated.
While I've read a number of documents and articles about accessibility in general, I would like to be able to provide my team with real life examples of good content.
Do you have any examples of brands or organizations that, in your opinion, create and post content that is accessible and enjoyable for you?
In terms of infographics, are there examples that come to mind?
Any advice or feedback is greatly appreciated.
KillerLag 2 points 3y ago
Have you checked into Web Content Accessibility Guidelines?
https://www.w3.org/WAI/standards-guidelines/wcag/
In terms of social media, your best bet may be to check up on agencies that service people with disabilities. CNIB, Texas School for the Blind, RNIB are some good examples (Canada, US and UK respectively). I'm sure there are others that can be found via Google search.
https://www.w3.org/WAI/standards-guidelines/wcag/
In terms of social media, your best bet may be to check up on agencies that service people with disabilities. CNIB, Texas School for the Blind, RNIB are some good examples (Canada, US and UK respectively). I'm sure there are others that can be found via Google search.
JennyThalia [OP] 1 points 3y ago
Thanks! Yes, I did have that resource. I've done that Google search too but thought I'd ask in case there were others outside that sphere that would be good to emulate.
CloudyBeep 1 points 3y ago
You can add alt text to images you post to Twitter. Images posted to Facebook should probably be accompanied by a text caption, though you might not like to do this because it sticks out too much, so instead you might describe the image indirectly as part of the caption. https://webaim.org/techniques/alttext/ is a good guide on writing alt text.
If you have a significant YouTube presence, you might like to have alternate versions of your videos with audio description, though the content of your videos might make this impractical.
If you have a significant YouTube presence, you might like to have alternate versions of your videos with audio description, though the content of your videos might make this impractical.
JennyThalia [OP] 1 points 3y ago
Thank you for this link! I will share with our writers. While they use the alt text, I'm not sure that the text they currently write is effective.
Do you have a good example of a video with audio description? I found some by doing research but I really value the opinion of actual content users.
Do you have a good example of a video with audio description? I found some by doing research but I really value the opinion of actual content users.
CloudyBeep 1 points 3y ago
I have lots of examples. What kind of content do you put on YouTube?
JennyThalia [OP] 2 points 3y ago
There are a few types. I tried to group them into 4 categories.
First, talking head type videos where one or more individuals make remarks (like a press conference for example or a video where people express their views on something). During the entire video, the only things on screen are the person, with a festive backdrop. Their name and title appear for a few seconds.
Second, a person talks about an event or historical figure. What is shown on screen alternates between the person talking, footage from the event or photos. Text may appear, either to identify the location or person in the photo.
Third, animation, with text on screen and accompanied by a narration. An example would be how a contract is drafted. On screen, you could have a person named Bob, an image of a contract and a bank. The narration explains how the contract is created between Bob and the bank and the different steps involved. The animation would show the contract moving between the two or it would zoom in or highlight different sections of a contract. The narration wouldn’t describe the movement of the elements on screen for example.
And lastly, videos where it’s nothing but text and images on screen. Sometimes, the images don’t necessarily describe the text. For example, it an explainer video on how contracts are written. It would be all text on screen and the background would be architectural features.
I despise this last type of video but I have no control over video production.
Another thing to note is that most videos have an introductory animation. Typically, the video intro is the title that is animated over footage from the video for a few seconds.
All videos also have a closing animation which is the company logo along with the website address and social media icons. Sorry, this was a bit longer than I anticipated.
First, talking head type videos where one or more individuals make remarks (like a press conference for example or a video where people express their views on something). During the entire video, the only things on screen are the person, with a festive backdrop. Their name and title appear for a few seconds.
Second, a person talks about an event or historical figure. What is shown on screen alternates between the person talking, footage from the event or photos. Text may appear, either to identify the location or person in the photo.
Third, animation, with text on screen and accompanied by a narration. An example would be how a contract is drafted. On screen, you could have a person named Bob, an image of a contract and a bank. The narration explains how the contract is created between Bob and the bank and the different steps involved. The animation would show the contract moving between the two or it would zoom in or highlight different sections of a contract. The narration wouldn’t describe the movement of the elements on screen for example.
And lastly, videos where it’s nothing but text and images on screen. Sometimes, the images don’t necessarily describe the text. For example, it an explainer video on how contracts are written. It would be all text on screen and the background would be architectural features.
I despise this last type of video but I have no control over video production.
Another thing to note is that most videos have an introductory animation. Typically, the video intro is the title that is animated over footage from the video for a few seconds.
All videos also have a closing animation which is the company logo along with the website address and social media icons. Sorry, this was a bit longer than I anticipated.
CloudyBeep 1 points 3y ago
It was hard to find videos that fit into some of these categories, so I suggest that you check out Netflix original documentaries, most of which have audio description as an option and will probably be similar to some of the categories that I couldn't find videos for.
Some of these videos pause the video to insert audio description, but others do not alter the runtime.
www.youtube.com/watch?v=AGkGSDLBIlE
www.youtube.com/watch?v=vzFeXGcfJpg
www.youtube.com/watch?v=lXQHH0PZh6c
www.youtube.com/watch?v=mfhB3n-DeBI
www.youtube.com/watch?v=sFqfJNT2IMM
www.youtube.com/watch?v=TTkXsbp8tjE
Your company might want to engage the services of a company specialised in audio description to ensure that it is high-quality. Some are listed here: https://www.acb.org/adp/services.html
Some of these videos pause the video to insert audio description, but others do not alter the runtime.
www.youtube.com/watch?v=AGkGSDLBIlE
www.youtube.com/watch?v=vzFeXGcfJpg
www.youtube.com/watch?v=lXQHH0PZh6c
www.youtube.com/watch?v=mfhB3n-DeBI
www.youtube.com/watch?v=sFqfJNT2IMM
www.youtube.com/watch?v=TTkXsbp8tjE
Your company might want to engage the services of a company specialised in audio description to ensure that it is high-quality. Some are listed here: https://www.acb.org/adp/services.html
razzretina 1 points 3y ago
The only thing that comes immediately to mind is the info videos from the Perkins school for the blind. Most accessibility is done behind the scenes and through third party apps (ex Twitter is horrible with accessibility but if you use Twitterrific and Voiceover, it’s just barely functional).
JennyThalia [OP] 1 points 3y ago
Thank you! I will check that. Yes, it's unfortunate that Twitter is terrible.
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