I prefer my screen reader to auto select “skip ad” in video and ads at the bottom of web pages. Ads suck and advertising is a soul killing industry

Online advertising tends to be intrusive and annoying. You know when the little X to close the ad is just barely visible? Multiply that annoyance one thousand fold.

I use ad blockers on all my devices as an accessibility feature.

As far as traditional media, does anybody outside of marketing and advertising actually like or want ads?

I prefer mine with an adblocker enabled. I rarely listen to the radio.

Running an ad blocker

Online advertising is the worst thing that has ever happenned to my internet using experience and I don’t think I could use the internet if i did not have an adblocker.

I also use an ad blocker. I disable it on certain sites, and since I use the "ad block plus" extension I have the ability to turn on non intrusive advertising which I have, but apparently plenty of big sites just can't handle bowing to that standard, so their loss.

Navigating lots of websites can be hard enough already...
https://webaim.org/projects/million/

But when you have to scroll past nonsense like this on a daily basis:

> Advertisement - scroll for more content

> Unauthorized access.

> 1 _crm=2&__ads=110e71343ec508e…

> Today's Mortgage Rate

> 2.40%

> APR

> 15-Year Fixed

> 2.25%

> 2.40% APR

> 30-Year Fixed

> 2.25%

> 2.48% APR

> 5/1 ARM

> 3.00%

> 2.98% APR

> $225,000 (5/1 ARM)

> $949/mo

> 2.98% APR

> $350,000 (5/1 ARM)

> $1,452/mo

> 2.79% APR

> Calculate Payment

> Terms & Conditions apply. NMLS#1136

It gets pretty ridiculous, and Google ads are some of the worst and obviously most common too.



I prefer my ads to stay in their lane, be skippable with standard screen reader quick nav commands like jump to next heading or next landmark, and not to show up in the middle of articles.
This is exactly why many browsers have created a "reader mode".



In general, auto playing videos of any kind on page load are the devil and most people dislike them anyway. See download.com for a particularly horrifying example...

Thankfully "audio ducking" has made life allot easier for "screen reader" users lately, since we can actually hear the freaking speech to find a pause/mute button, but that assumes said buttons is even visible to our software, and if it's not the only thing left to do is mute the web browser volume control through Windows, or try to find an accessible extension to do it.



I don't mind Youtube ads as much, because the skip button shows up right under play/pause and even has a countdown timer on it. However it would be nice to have a keyboard shortcut and touchscreen gesture (if on mobile) to do it from anywhere on the screen without having to find the button again, for instance if I'm reading comments.



Podcast ads are easy enough to skip if I want with the seek slider, which is accessible in all the podcast apps I use and most web players too.



Ads within mobile apps often have no standardized close button that can be seen let alone located by a "screen reader", so even when the thing is over, we have no way to get back to what we were doing unless we go to the home screen and enter the app again, turn off network access (with apps that don't need it) get a system wide overkill adblocker, or shell out for the full version. This seems really unfair as many app demos use ads, and some apps don't even have a remove advertisements option.

This is especially a problem for accessible apps, because they can't use the normal pricing model, since most ads are inaccessible and even if they find a provider that has ones which happen to work for us, bad ones still slip buy now and then.