Hi everyone! My name is Mia, an illustration and design student at University of the Arts London.
For my end of term project, I wanted to research **product and package design** for visually impaired and blind users. Like, in Japan they have cans of beer which have braille on top so that they won't be confused for soda, and I was wondering what similar stuff you've all noticed is making the effort to be accessible.
I became interested after realizing how popular **minimalist packaging** is becoming. I was really wondering if new sleek and usually really nondescript packaging (like apple phone boxes, etc.) has **made it harder to navigate** products?
Let me know your opinion! I’ll award everyone who answers (even if it takes a little time to get the award)!
impablomations4 points2y ago
What pisses me off is how small the cooking instructions are on boxes.
It's generally a tiny box on the side or back with text that is maybe 4pt or 5pt. Even with my magnifying glass it can be a struggle to read.
I just got a supplement for my cats food, the writing on the tub is so small even my fully sighted partner with no sight issues, not even spectacles, had trouble reading it.
fluffybunnys11 [OP]1 points2y ago
I’ve noticed this with my grandmother as well. Cooking instructions and medicine instructions are often in really small text so the packages can be smaller but it makes it really difficult to read them... It’s crazy that it’s written that small!
Thank you for your thoughts! I really appreciate it!
bradley223 points2y ago
The lack of braille in the UK is shocking.
I’m not a big braille reader but when you come across a bottle labeled shampoo, and that’s it; it’s worrying.
How much is it? What’s in it? Does it have a date it must be used by?
So many details are missed when reading braille packaging.
fluffybunnys11 [OP]2 points2y ago
Yeah I noticed that with some face cream! The box had braille on it, but the braille only said the company name, not what the product was so it’s still really confusing! Braille packaging definitely needs a bit more information. Thank you for your answer!
bradley222 points2y ago
No problem.
No-Acanthocephala3953 points2y ago
This is a huge issue even for me with a little vision. Here’s a few things off the top of my head. Shampoo and conditioner bottles should have different color and texture caps/pumps. Also I think it’s important that we create products that are no more cumbersome to use than it would be for a sighted person. For example herbal essence is has created shampoo and conditioners that have tactile bumps on the lower back of their large bottles. But you shouldn’t have to pick up a huge bottle with a pump to figure it out. It should be simpler and more streamlined than that. It’s a good start and I give them some credit but we can do better. also speaking about cosmetics. Mac lipsticks look and feel the same. It is impossible for me to read the label so I have to open each one to find what I want. That’s frustrating to say the least. I understand that brands don’t want to ruin their aesthetic but perhaps Mac should add some darts were lines on the lid or bottom to at least identify lipstick finishes. Maybelline has done a little better with this by creating Lipstick bullets that match the color and the finish of the lipstick inside so if the lipstick is Matt the bullet feels Matt and if it’s shiny it feels smooth and glossy. But their packaging is still sleek and modern. I don’t think they did this for blind people in mind but it is still awesome. I think the overall challenge of making products from accessible is finding a way to not ruin the brand aesthetic. My guess is that is the main reason most companies are slow to adopt accessibility.
fluffybunnys11 [OP]3 points2y ago
Thank you so much for responding so in depth! I noticed the issue with shampoo and conditioner as well; it would be much better to put the bumps on the cap so you don’t have to pick up the bottle to read it. I was told mascara is a big issue too because the bottles are very similar so it’s hard to tell them apart. I really appreciate your thoughts!!
Hallowss3 points2y ago
Herbal essences have got tactile markers at the bottom of the bottles, lines for shampoo and dots for conditioner!
DrillInstructorJan2 points2y ago
In some parts of the world some shampoo and conditioner bottles do have tactile features. If there's any chance of being confused I put elastic bands around them, but usually I just get the same brands all the time and the shampoo is in a round bottle and the conditioner is elliptical. I do use elastic bands on the little schwarz herb and spice jars because they're all identically shaped.
One of the issues with this is that you can find yourself doing a lot of work to solve problems that you can solve with an elastic band or some bump dots.
If you want a tricky one, we are currently looking for a new hob top for the kitchen and we want an induction one because they're easier to clean. The problem is basically all of them have flat panel touch controls and if you put bump dots, even though induction hobs don't get that hot, they get hot enough to melt the glue and they all fall off.
Figure that one out and you can come round for dinner!
fluffybunnys11 [OP]1 points2y ago
Ahhh yes my friends house has an induction top and her grandmother can’t use the controls because her hand shakes too much... it’s very difficult to use those small flat touch controls. Thank you so much for answering!
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