The advertising is an image from Jaws which is single handedly responsible for the demonization and destruction of sharks. People hated sharks after that movie came out. Peter Benchley himself regrets makimg that movie and spent the rest of his life educating people on the true nature of sharks. So when you market something with that "terrifying" image and call it a shark bite drink, yes it is instilling the wrong image, and profiting off an endangered species while perpetuating false stereotypes. Yes, is part of the problem, as is shark week.