Back in the day, Happy Hour was an event. Our store manager made us shirts, we’d dress up and have spirit days during it. Having it be a few days in a row made sense because it felt like this special thing. They were also only like once or twice a year.

The way they work now, this is a wonderful idea. I feel like they’d potentially be able to get more out of it because I’m sure there’s plenty of customers who aren’t afternoon coffee drinkers who would totally take advantage of it if it meant they’d be able to bring their coworker a coffee in the morning.

It really would. But then they wouldn't have a shiny number of transactions to show their investors.

We need to upvote this into oblivion

That’s such a good idea!

post this on the main sub if you haven’t already

This is a great idea til someone comes and does a 16 drink HH order during peak. “Choose your own day” to come 2-cl would be great.

I agree with this

Legit what they just did in canada. Everyone had a BoGo code, usable once over a week period.

They *did* do this recently (at least in Canada) — you could opt in by putting your email in and getting a barcode that we could scan.


... of course, they also stuck us with a normal happy hour this week, so does actually it even mean anything?

The whole reason for doing a happy hour tho is because that’s when sales are normally slower, and they try to tempt customers that may not normally come at that time with a free extra drink to drive sales. Emailing out happy hour coupons is essentially just giving everyone a bogo coupon which is probably not all the same driver for their sales. Would make a whole lot more sense for us tho

Yeah but Starbucks banks on a lot of people going “aw man I missed it” so they don’t lose profit

We did this in canada! It was fantastic. Trying to push for it again.

I like what other fast-food apps do. McDonald's sends me a notif every friday for Fry Fridays where sometimes I can get a free any size fry, or it's fries for $0.01. I believe Burger King and Wendy's do the same thing. Panera too.

Doing coupons and sales that way I feel motivates people to come on their own time, and is way more straight forward than "Happy Hour" because people familiar with drinking know happy hour to be half price drinks or one very specific sale (i.e. "$2 shots of Jamesson" or something). Starbucks happy hour changes every single time

That is a great idea!

Time to get seven cards so I can have happy hour all week.

Ion kno, bout that. Ion think the foot traffic would spread out too greatly. The only thing I see is the business would have an extra bump throughout the day on Happy Hour. The other days would be just normal with the exception of your true hard core Starbucks customer(s). That’s my take. 🤷🏽‍♂️

But isn’t the point to bring in traffic on a day that typically isn’t busy?

That... is actually a fine idea.

Not sure I 100% get it... Pick their own happy hour? Like WHEN they want it, or WHAT discount they want?

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