Starbucks Baristas: The daily grind
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Why exactly do people mobile order small items and never pick them up? (self.starbucksbaristas)
submitted by Nuhbudyknows
Obvious answer is that they’re doing it for points on the app, but I can’t imagine why someone would spend real money on an item sometimes multiple times in a day and just let it go to waste. I can’t imagine that the $2-$4 they’ve probably just spent is all that worth whatever star reward they’re chasing given the insanely low value of stars. The $2-$4, to my knowledge, would be better directly spent on the item they’re trying to use the points for.
Am I missing something? Is there another hidden advantage of this trick? Is it just more profitable than I give it credit for, or are people just not thinking it through?
Am I missing something? Is there another hidden advantage of this trick? Is it just more profitable than I give it credit for, or are people just not thinking it through?
delidoll 7 points 2y ago
I always just think they went to the wrong store and they had to remake it for them lol
Nuhbudyknows [OP] 2 points 2y ago
Yeah, I understand when it’s a drink order, we get that a lot at my store because there are 3 locations with the same street name in the title in my area. I’m mostly talking about when people order individual items like a cake pop or a single string cheese, where it’s pretty obviously not a normal mobile order in the first place
USplendid 1 points 2y ago
They think they’re gaming the system for extra points. Not understanding that Starbucks accounts for this in the way they structure reward tiers, offers targeted promotions and marks-up their items/beverages.
They’re burning money.
That said, we also have a whole subset of our mobile customer base that don’t read the prompts when mobile ordering and send stuff to the wrong store.
They’re burning money.
That said, we also have a whole subset of our mobile customer base that don’t read the prompts when mobile ordering and send stuff to the wrong store.
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