rudebii 7 points 2y ago
starbucks is literally fast food. When I started, there were no drive-thrus (Seattle didn't think it was a good look, would make the brand less premium), no ovens, no sandwiches, 3 fraps on the menu.
Hot food was a non-starter, Corporate didn't want anything to compete with the smell of coffee inside the stores. Some DMs didn't even allow microwaves in the BOH, it was that serious. They also didn't want baristas becoming fry cooks, the focus was on the coffee.
even then, i started noticing that really top sellers were SFV/NF lattes (still weren't called "skinny lattes" ugh), caramel macchiatos, and fraps, and Seattle starting to lean into it. Then again, the customer base grew from coffee fans to curious people with no taste, the fast-food crowd.
Every new blend or varietal was a major event at the store back in the day. The whole crew would get excited over doing tastings, would experiment with it, making blends and brewing it in different ways (including shots). This was encouraged, it made us better at the job and sold more beans. Most of the beans in the store were stored in open bins we'd scoop pounds out of, which made the store smell fantastic.
Anniversary Blend was the biggest deal of the year. Even customers would start asking as time neared. Chrismas Blend was a really big deal too. Both were usually something very special or unique that if you missed out, that's it, it's never coming back.
Now, look at where Starbucks is at. Drive-Thrus, reheated sandwiches, fucking tik-tok monstrosities encouraged by corporate, shaken espresso (espresso should never be shaken, way to destroy the shot).
The espresso machines aren't even semi-autos anymore. The company relegated baristas to button-pushers like McD. There's no finesse to tamping, no timing the shot by sight and smell, and no running counts on all four ports on a La Mazz machine. No warrior baristas that could keep up with the rush while timing shots, calling back drinks, and handing off. Working Co-op with the milk steamer, giving each other props. Being on bar was exciting, it was challenging, it was fun.
And Anniversary Blend, once the highlight of the year, is an afterthought way behind new shakers, coolers, and oatmeal milk.
My sweet siren, what did they do to you my poor thing?