Because they weren't very popular, were super tedious to make, and probably cost Starbucks a ton in waste and labor.

There are plenty of “permanent” items that get discontinued when they lose their popularity. I tend to think of permanent drinks as ones that last past the season they are introduced which is true of the cloud macchiato.

I think they were also considered "nonessential" in the wake of the pandemic and product shortages they saw coming

i miss them so much….

Because, as with the Gingerbread Latte and Rustic Bacon breakfast sandwich before it, the Starbucks marketing and product development teams miscalculated the “sell-ability” of a new menu item. It must have done super well in a lot of places, but not well enough in the markets they care about the most - the ones that take in the most cash annually. To me, that says that if a new menu item doesn’t sell like hotcakes in a handful of major U.S. markets, then it gets axed from the menu for every store in every market. It’s ridiculous.

The best part - as we all know - is the inevitable customer backlash that baristas are forced to endure. The fuckheads who make the decision to nix products never have to deal with the consequences of those decisions.

Do not speak of the cursed ones lest you summon their return

Everything at Starbucks is permanent-until it’s not. Like most partners

They’re permanent as in “not seasonal,” but when they weren’t popular they didn’t keep them it happens 🤷🏼‍♂️

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