Those are licensed stores. Basically they aren’t operated by Starbucks corporate; they’re part of another business instead, so they use different technology and can’t participate in the full scope of the rewards program.

Licensed stores are almost always inside other businesses like grocery stores, hotels, airports, theme parks, and college campuses.

Corporate stores are almost always in their own buildings. Since they’re run directly by Starbucks and all use the same system, they can apply your rewards.