As previously mentioned Fantasticpipe1997 is also me, accidentally posted under a different profile when I switched to my computer to respond.
Reposting my responses from this username as well:
And how many raises has that multi-billion dollar corporation given you in the last, I dunno say 18 months?
Also, per
$1, in its fiscal year ending in September 2021, Starbucks spent 305.1 million U.S. dollars on advertising. Meanwhile in the same year Starbucks paid approx. $6,989,300,000 to hourly store partners. Meaning Starbucks used 99.57% more money paying its employees than it spent on Marketing, including customer engagement campaigns like the current Summer Volvo Giveaway (which is sponsored by Volvo, meaning Starbucks did not pay for those cars). My point being you can't be offended when a company doesn't allocate every dime it has available solely to pay you more. Marketing spend is a key part of growing a business and staying relevant, thus keeping you employed.
Lastly, Starbucks spends substantially less than other QSRs on marketing. For example in 2021 Dunkin spent 338.7 million on advertising, 33.6 million more than Starbucks, yet Dunkin has a 1/3 of the stores that Starbucks has. This means in 2021 Dunkin spent $29,973 per store on marketing while Starbucks only spent $9,339 per store, which comes out to $25.58 per day per store.