The standard is butter side down.

If I make it for myself I cook it butter side up bc I want the butter to go down into the sandwich, not all over the oven!

Drunk at around two AM. I like to use two cast iron pans, a larger one for the sandwich and a smaller one that you hear up and place on top like a panini press. Don't go too crazy with cheese choices and make sure you use a lot of butter and for goodness sake, don't try to get fancy and add any extra ingredients into the sandwich, it's already perfect and anything added will only take away from the sandwich. Tomato soup is the classic partner, but not at all necessary and seems like far too much effort at that time of night.

The instructions are literally on the wrapper.

I'm pretty sure butter down is the standard

Butter side down. For cheat week, butter side down with extra butter on top before it goes in the oven.

No one told me butter down...I have always done butter up

Butter side up makes a nice golden brown and is how I cook it for myself and butter down is the gross way we are supposed to make it.

Wow... we always put butter side up.

Every single time butter side was down. Someone burned themselves...

Butter side down. Be careful because you can burn yourself

That's the correct way, it says so on the bag

The old standard was actually butter side up! In the last few years, it was changed to butter side down (you can also find it on Store Resources on the iPads)

Butter side down is crispier. I used to argue with my barista about it but I eventually conceded and realized I liked it way better that way

Edit: also like everyone in here is saying, it’s the standard

It literally says butter side down on the package 😭 I feel like this is something that partners are always arguing about

When they first came out I was lectured time and time again butter up because it makes less grease and so less chance of a fire, but they haven’t really been that greasy lately. Butter up make a cloud of smoke sometimes so choose your enemy I guess