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Starbucks Baristas: The daily grind

Full History - 2022 - 10 - 03 - ID#xuqcar
39
Customer connection scores - how are they measured? (self.starbucksbaristas)
submitted by peepeepoopaccount
So my store apparently recently dropped from a 56 average to a 36 average? How is this even measured? I know there’s a survey sent out but is it just to mobile users? Cause if it is I feel like that’s incredibly biased bc most our connections happen at the register.

It’s annoying too bc my SM is making us sign the connection score paper because it dropped so much and is pushing them really hard now (even though he always pushes them hard) and I get it but….. I don’t think it’s really our fault? I don’t think anything changed. I think it’s just because school started again and that’s where we get a lot of our business (my store is located near a HS and my college) and I think people are just upset at the higher wait times…. Idk …. How do they measure this?
emiistarrchilld 48 points 9m ago
All it takes is one or two people being petty over something silly and low rating. Back in the day, it used to be a system of receipts printing at random for the survey. Of course, teams cheated this system by making partners fill them out which I imagine is part if why that changed, but if you did it right and handed them to the face customers at the till, it made the score more valid and rewarding because it was real interactions getting the full score. The app is really easy for customers to abuse, especially kids who just wanna be mean, and even easier to ignore. Customers dont get the service anymore and its like tipping in some cases. Some think because they came and got their drink and it was just ready there.. no work was really done.. why tip? Why rate? I did the pick up part soo.. Same with the mobile order waiting, they come and its not ready and you've got a low score because "I ordered 2 mins ago.. why isnt it here?" Keep your chin up and hopefully the score goes up or your manager gets a new hyper fixation to worry about. We're coming into the holidays soon too and scores tend to rise when people feel charitable. Best of luck!


Edit to add: the scores are usually an average of the survey scores so it really does fluctuate depending on month to month. And it's only mobile/app users now.
peepeepoopaccount [OP] 22 points 9m ago
If it’s only mobile orders, then the connections are incredibly biased. Especially if that’s a recent implementation. Cafe customers are usually pretty chill and easy to talk to and I’ve never had too many bad experiences with cafe people, it’s always mobile people who throw fits over their drink not being out in 2 minutes (*cough* the grown man who had an adult tantrum during a rush on Sunday over a crossaint *cough* )
MysticsWonTheFinals 19 points 9m ago
*I will not force the nice lady I talk to every morning to get an app to fill out surveys*

*I will not force the nice lady I talk to every morning to get an app to fill out surveys*

*I will not*…
Ristrettooo 33 points 9m ago
Anyone who uses their app has a chance of getting a survey, not just mobile orders.

The survey has a bunch of prompts that you have to rate from a 1 “strongly disagree” to 7 “strongly agree.” One of them is “the baristas made an effort to get to know me” - your score is the percentage of people who give that one a 7.

Your manager is probably pushing extra hard because he’s being pushed extra hard by the DM, who’s being pushed by the regional director, and so on all the way up the ladder. It’s just the tower of corporate crap.

Personally I’ve found that customers who had an overall good experience will just do 7’s all the way down, so if you focus on standards, drink quality, store cleanliness, and general good customer service stuff, your connection scores will go up too. Another thing that helps is literally just telling people to look for the survey in their email.
peepeepoopaccount [OP] 4 points 9m ago
Makes sense. I always just felt that the stats/ratings were just….off. Never really as related to our own ability to form connections but typically lots of third party conditions affecting our scores. Like increased wait times (for our case: due to school in session, etc), not having a popular product (we’ve literally been out of chai and that has a hold on customers), a few bad apples who want to leave e a bad review vs the many customers who have great experiences but don’t leave reviews, etc….
I get customer connections are important but the blame always seems to be on the employees if scores drop but I’ve noticed no change in how well my coworkers do them. Just a change in seasons.
PartlyCloudyKid 14 points 9m ago
My Starbucks experience was so great I decided to work for the company. Yet not *once* in my years of being a customer did I ever fill out a survey. I just didn't know that was an option. Even if I had known, I probably would have assumed it did nothing for my local store and only helped the corp as a whole, therefore I'd ignore the survey prompt. Not to mention that an angry customer is much more likely to fill one out than a happy one. Whole idea needs a rewrite.
vareenoo 9 points 9m ago
Ours dropped from 68 to 36 lol. My SM has been literally talking about customer connections 24/7. Supposed to use their name twice before they leave. “What’s your name? mark? Thanks, mark”. No. That’s weird, forced, and even a bit creepy. Idk. Customer connections are bullshit. Starbucks needs to let go of trying to be not fast food.
coffee-and-chillll 3 points 9m ago
I used to hate when people would compare Sbux to fast food but after being at a DT location…it is so fast food lol. It just is, and a major component of that is the company constantly pushing us to move faster with less labor. Adding mobile ordering and DT locations, as well as constantly understaffing, pushed away any idea of the cafe atmosphere :/

Customer connections are total bs, idk when this company will realize they can’t have it all while overworking, understaffing, and underpaying their employees. The dumb question of “did the barista get to know you” and the use of customer names is beyond weird. I’ve found beyond a nice greeting and “thank you”, customers don’t generally want a full on convo with us and personally I think me trying to get to know them comes off weird af. They just want their drink and food. It’s even worse forcing that at the window, I’m trying to chat it up while they wait for their 4 frappucinos and they clearly aren’t interested and I’m standing there feeling like a clown as I try to act like this job isn’t taking everything out of me

Also, by being insanely understaffed to the point that barely anything gets done, who is supposed to connect to the customer in those moments? Guess that explains why the scores at my store are the lowest I’ve ever seen lol, we’re all fed up and overworked
vareenoo 2 points 9m ago
Yeah I think our crew is fed up, too. We have signs EVERYWHERE about our tanking score in customer connections. I’m tired of the bubbly persona my sm puts on all the damn time. Idek how we had good scores in the first place as even our most senior baristas don’t “get to know the customer”. 🤷🏻‍♀️
coffee-and-chillll 2 points 9m ago
Right! I’m tired of the bubbly personality too, it feels like we’re all actors at this point lol. Idk the last time the store I’m at even had good connection scores. The way I see it, none of us even have the opportunity to “get to know” customers anymore. We’re too busy running around because we’re understaffed and no tasks have been done and we’re drained
vareenoo 2 points 9m ago
Facts. The question is also so entirely subjective it’s funny. Starbucks just wants to punish us 😭
butterflymomo 8 points 9m ago
so anyone who uses the app- mobile or in store- has a *small* chance of getting a survey with multiple questions rated 1 (lowest) to 7 (highest). the only way to get a positive score is if they give ONE question "did the barista get to know you?" a 7. the answers to the other questions don't impact connection score, and anything 6 or lower is a negative impact. there's a billion things wrong with that but that's the way it is
Starbucks-sm 2 points 9m ago
Hoping the third place going away, and Howard coming back makes them reevaluate that whole process for you guys. As a manager, that was the single most infuriating thing about my job. Not only is it set up where most stores fail, it's such a lagging indicator; by the time you get the information, it’s too old to be actionable.
sleestackshortstack 4 points 9m ago
surveys can really suck if the person is emotional when filling out.
imathrowayslc 3 points 9m ago
Ooooh I love this question!

The customer connection score is a modified net promoter score. I explain it in depth on my site here:

HTTPS://sbuxpc.com

I also gather a similar score for store managers and man corporate is doing a really bad job at connecting with baristas!
Snarfungus 3 points 9m ago
from what i know it’s randomly given to anyone who pays with their app. my mom frequents a starbucks in my hometown and when i found out and told her how it affected our scores, she always makes sure to rate 7s and leave nice comments. like most people though, she ignored it for a long time because she didn’t think it mattered.

i feel like low scores are people rating poorly for no good reason, and not realizing how much it affects us.
timeladycaro 2 points 9m ago
Ok, so this is how it was explained to me. When a survey is filled out, it’s the number of 7 out of 7’s divided by the total amount of people doing the survey. Essentially, if it’s not 7, it’s a 0.
cheapfriedclams 2 points 9m ago
Question for anyone who may know relating to this - Do SMs get a bonus for high customer connection scores? I remember when I was a teenager at a different retail chain, our manager would hound us hard about getting people to sign up for rewards. Turns out he got a fat check if “he”(us) met a certain quota for rewards sign ups. Of course he never told us this.
[deleted] 1 points 8m ago
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kels0kickflip 1 points 9m ago
It isn’t just mobile orders. It’s a survey sent to their email if they’re a rewards member. A lot of people can be mean and impatient. We found out our score last night and I cringed. Make sure your partners are doing okay and that you guys have all of the tools you need to make a great connection in the future. I wouldn’t beat yourself up about it though. My district is less concerned with our scores. We’re more concerned with DT times.
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